Capri
Business Partner
Designed and delivered a mobile app for Capri’s Direct Selling Agents, streamlining lead management - resulting in improved efficiency and saving the company over ₹15 lakhs monthly in operational costs.
Work
Backstory
While working at Ezeiatech Systems, I was part of the team developing the Capri Business Partner App for the client, Capri Global. The project aimed to empower direct selling agents by streamlining loan sourcing, lead tracking, and application management. Our focus was on creating a seamless, user-friendly experience that improved agent efficiency and business performance.
The Problem
- Direct selling agents have to carry tablets all the time for the door-to-door lead generation process.
- The flow and user experience of that lead generation tool in the tablets lacks clarity of functionality and needs to be taught to the DSAs.
- Cost to company is very high to educate and provide the tablet to the DSAs
Solution
An on-the-go mobile application for the direct selling agents helping them generate Loan Disbursement Leads.
Process
User Interview ––
Conducted a user interview of a few DSAs with the help of the product manager involved in the project and deduced the following output.
It generally takes 15-20 minutes to fill a single lead form.
Everybody has to go through a 3 days training session.
Sometimes, if I am not carrying my tablet, I try to record basic details on my mobile phone or note on a paper.
For payout details, I generally contact or visit the branch.
How Might We ––
How might we...
- reduce the time taken to create a lead?
- eliminate the cost to company for training and education?
- solve the problem of payouts of agents?
Design Goal...
Fast & Effortless Interface
Build a platform to eliminate the hassle of filling long form for lead creation by the agents.
Onboarding
Agent onboarding should also be done through the app itself.
Engaging User Experience
Ensure a smooth, frictionless flow with minimal steps to get results.
Design ––
20+ Screens
Result
The app was built on React Native platform and released in 3 months with the combined efforts of all the team members, i.e., developers, product manager, and other stakeholders and was well received by the end users.
It has over 80,000 downloads with average rating of ⭐️4.1 on both platforms, iOS and Android.
Cost to company was reduced by over ₹15 lakhs per month once this application went live for the 100% audience.
Capri
Business Partner
Designed and delivered a mobile app for Capri’s Direct Selling Agents, streamlining lead management - resulting in improved efficiency and saving the company over ₹15 lakhs monthly in operational costs.
Work
Backstory
While working at Ezeiatech Systems, I was part of the team developing the Capri Business Partner App for the client, Capri Global. The project aimed to empower direct selling agents by streamlining loan sourcing, lead tracking, and application management. Our focus was on creating a seamless, user-friendly experience that improved agent efficiency and business performance.
The Problem
- Direct selling agents have to carry tablets all the time for the door-to-door lead generation process.
- The flow and user experience of that lead generation tool in the tablets lacks clarity of functionality and needs to be taught to the DSAs.
- Cost to company is very high to educate and provide the tablet to the DSAs
Solution
An on-the-go mobile application for the direct selling agents helping them generate Loan Disbursement Leads.
Process
User Interview ––
Conducted a user interview of a few DSAs with the help of the product manager involved in the project and deduced the following output.
It generally takes 15-20 minutes to fill a single lead form.
Everybody has to go through a 3 days training session.
Sometimes, if I am not carrying my tablet, I try to record basic details on my mobile phone or note on a paper.
For payout details, I generally contact or visit the branch.
How Might We ––
How might we...
- reduce the time taken to create a lead?
- eliminate the cost to company for training and education?
- solve the problem of payouts of agents?
Design Goal...
Fast & Effortless Interface
Build a platform to eliminate the hassle of filling long form for lead creation by the agents.
Onboarding
Agent onboarding should also be done through the app itself.
Engaging User Experience
Ensure a smooth, frictionless flow with minimal steps to get results.
Design ––
20+ Screens
Result
The app was built on React Native platform and released in 3 months with the combined efforts of all the team members, i.e., developers, product manager, and other stakeholders and was well received by the end users.
It has over 80,000 downloads with average rating of ⭐️4.1 on both platforms, iOS and Android.
Cost to company was reduced by over ₹15 lakhs per month once this application went live for the 100% audience.
Capri Business Partner
Designed and delivered a mobile app for Capri’s Direct Selling Agents, streamlining lead management - resulting in improved efficiency and saving the company over ₹15 lakhs monthly in operational costs.
Work
Backstory
While working at Ezeiatech Systems, I was part of the team developing the Capri Business Partner App for the client, Capri Global. The project aimed to empower direct selling agents by streamlining loan sourcing, lead tracking, and application management. Our focus was on creating a seamless, user-friendly experience that improved agent efficiency and business performance.
The Problem
- Direct selling agents have to carry tablets all the time for the door-to-door lead generation process.
- The flow and user experience of that lead generation tool in the tablets lacks clarity of functionality and needs to be taught to the DSAs.
- Cost to company is very high to educate and provide the tablet to the DSAs
Solution
An on-the-go mobile application for the direct selling agents helping them generate Loan Disbursement Leads.
Process
User Interview ––
Conducted a user interview of a few DSAs with the help of the product manager involved in the project and deduced the following output.
It generally takes 15-20 minutes to fill a single lead form.
Everybody has to go through a 3 days training session.
Sometimes, if I am not carrying my tablet, I try to record basic details on my mobile phone or note on a paper.
For payout details, I generally contact or visit the branch.
How Might We ––
How might we...
- reduce the time taken to create a lead?
- eliminate the cost to company for training and education?
- solve the problem of payouts of agents?
Design Goal...
Fast & Effortless Interface
Build a platform to eliminate the hassle of filling long form for lead creation by the agents.
Onboarding
Agent onboarding should also be done through the app itself.
Engaging User Experience
Ensure a smooth, frictionless flow with minimal steps to get results.
Design ––
20+ Screens
Result
The app was built on React Native platform and released in 3 months with the combined efforts of all the team members, i.e., developers, product manager, and other stakeholders and was well received by the end users.
It has over 80,000 downloads with average rating of ⭐️4.1 on both platforms, iOS and Android.
Cost to company was reduced by over ₹15 lakhs per month once this application went live for the 100% audience.